6/28/2023 0 Comments Golf path finder![]() Streaming represents a lucrative bet for Barstool with advertisers and sponsors, most of whom are willing to pay more per video impression than for podcast or digital. It remains to be seen whether the NV5 represents a one-off or the first of a series of Barstool-produced streams, though people briefed on the matter said that no other tournaments have been discussed for now. The two properties stand to benefit greatly from one another - the KFT in terms of reach and intrigue Barstool in terms of streaming legitimacy and variety. In the Korn Ferry Tour, Barstool finds the ideal partner: a sports entity that doesn’t receive much media exposure, and is eager to expand its growth and reach among casual sports fans. Earlier this year, the company sponsored (and streamed) its first-ever college football bowl game, the Arizona Bowl, adding to a repertoire of live coverage that includes college basketball, hockey and the company’s own pay-per-view boxing events. The announcement marks the latest in a stretch of moves that brings Barstool closer to the world of live sports streaming, a potential bell cow for the Barstool business. Some much-deserved love for the KFT.- James Colgan May 9, 2023 ![]() ![]() and others will handle on-air duties at the event. On today's Barstool announced it will provide live broadcast coverage from the Korn Ferry Tour's NV5 Invitational July 27-30 on BarstoolTV.
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